OXO Keyboard and Screen Deep Cleaning Set
OXO and ELEVEN worked together on an exploratory project to research the tech and electronic device cleaning space. After extensive market audits and user research, we identified a key opportunity space in the area of keyboard deep cleaning and general deep cleaning. Based on our research and insights, we designed the OXO Keyboard and Screen Deep Cleaning Set to clean stubborn dirt and grime from keyboards, screens, and other areas of desks and workspaces.
Role: Primary Designer
Team: Mike McDuffee, Ben Beck, Brian Poirier, John Swain, Ryan Donovan, Doug Marsden
Initial mockup and concept
Market Audit
We audited the market to identify opportunities, gaps, and pain points. We collected and tested over 25 products on the market to evaluate their function and efficacy.
User Research
We evaluated these products at our own workspaces and surveyed over 25+ people about their workspace cleaning habits and the tools and products they use.
The key opportunity space: a keyboard and tech deep cleaning tool for built up grime.
Using our market audit and user research, we identified a key opportunity space in the tech cleaning market which ELEVEN and OXO could ideate around.
Design Criteria:
Right size for desk, not too bulky/prevents clutter
Size
Okay to leave out
Appearance
Durability for repeated use
Materials
Focused on deep clean in hard to reach areas
Versatility
Fun, intuitive use, easy and comfortable to hold
Use
Effectively removes stubborn debris, can access crevices
Efficacy
Organized and protected
Storage
Easy to clean
Cleaning
After identifying our key opportunity space, we developed design criteria based on our product and user research. We used these criteria to evaluate our ideas in the design phase.
Early concept sketch
Quick mockup to determine size and function
Design CAD for prototype
Prototype testing various brushes
