OXO Laptop Cleaner
OXO and ELEVEN worked together on an exploratory project to research the tech and electronic device cleaning space. After extensive market audits and user research, we identified a key opportunity space in the area of on-the-go laptop and phone cleaning. Based on our research and insights, we designed the OXO Swipe and Sweep Laptop Cleaner to keep laptops and tablets free of crumbs, fingerprints, dust, and debris.
Role: Primary Designer
Team: Mike McDuffee, Ben Beck, Brian Poirier, John Swain, Ryan Donovan, Doug Marsden
Initial mockup and concept
Market Audit
We audited the market to identify opportunities, gaps, and pain points. We collected and tested over 25 products on the market to evaluate their function and efficacy.
User Research
We evaluated these products at our own workspaces and surveyed over 25+ people about their workspace cleaning habits and the tools and products they use.
The key opportunity space: an on-the-go laptop and phone cleaning tool for general cleaning.
Using our market audit and user research, we identified a key opportunity space in the tech cleaning market which ELEVEN and OXO could ideate around.
Design Criteria:
Compact for phone, laptop, and travel
Size
Conversation starter
Appearance
Durable for repeated use and compact storage
Materials
Cleans debris from both phone and laptop screens
Versatility
Fun, intuitive use, easy to hold in one hand and pack
Use
Effectively removes debris, can access corners
Efficacy
Cleaning surface can be protected for travel
Storage
Easy to clean
Cleaning
After identifying our key opportunity space, we developed design criteria based on our product and user research. We used these criteria to evaluate our ideas in the design phase.
Early concept sketch
Quick mockup to determine size and function
Design and engineering prototype CAD
First prototype using soft makeup brush bristles
